Changing
Sales and marketing
Marketing manager
#13Changing
Key facts
+6.9%jobs, 2025 to 2035
United StatesEmployment in this job is holding up or growing in the United States, but it is highly exposed to AI. AI exposure: moderate according to the ILO, very high according to the BLS. Employment change in the United States by 2035: +6.9% (BLS). Working well with AI is becoming an asset.
The job
Defines a brand's offers, pricing and campaigns based on customer and market research.
134 job titles linked to this page
Titles from the European ESCO classification. They are also used for search.
- advertising and promotion manager
- advertising sales manager
- area sales manager
- assistant brand licensing manager
- assistant category manager
- assistant international licensing manager
- assistant licensing and brand manager
- assistant licensing manager
- assistant online sales channel manager
- auction house administrator
- auction house director
- auction house manager
- auctioneer
- bank products supervisor
- banking product manager
- banking products analyst
- banking products director
- banking products manager
- bus and coach aftersales
- bus and coach aftersales co-ordinator
- bus and coach aftersales specialist
- business development director
- car aftersales co-ordinator
- car aftersales manager
- car aftersales specialist
- category development manager
- category manager
- chief commercial officer
- chief commercial strategist
- chief commercial strategy officer
- chief marketing officer
- commercial banking products director
- commercial banking products manager
- commercial director
- commercial manager
- commercial marketing specialist
- commercial strategy director
- corporate commercial manager
- credit cards product manager
- credit products manager
- destination development manager
- destination management organisation (DMO) manager
- destination manager
- destination marketing manager
- digital sales manager
- director of marketing
- e-banking product executive
- e-banking products manager
- e-commerce manager
- electronic banking products manager
- financial institution products manager
- FMCG category manager
- g.m. category manager
- general merchandise category manager
- graduate brand licensing manager
- graduate category manager
- graduate international licensing manager
- graduate licensing and brand manager
- graduate licensing manager
- graduate online sales channel manager
- group sales manager
- head of marketing
- indirect category manager
- inside sales manager
- international commercial director
- international sales manage
- internet banking executive
- internet banking manager
- internet order manager
- licensing manager
- mail order manager
- mail-order and internet manager
- market development manager
- market manager
- marketing and promotion manager
- marketing and promotions manager
- marketing director
- marketing executive
- marketing manager
- merchandising category specialist
- mortgage products manager
- motor vehicle aftersales manager
- motor vehicles aftersales manager
- motor vehicles aftersales specialist
- on-line category manager
- online sales channel manager
- online sales channel supervisor
- organisation manager
- planning and inventory control manager
- pricing and marketing manager
- product category manager
- product category specialist
- product marketing manager
- promotion coordinator
- promotion director
- promotion manager
- promotions coordinator
- promotions director
- promotions manager
- sales and marketing manager
- sales commercial manager
- sales coordinator
- sales director
- sales executive
- sales manager
- sales promotion manager
- savings products manager
- senior banking products manager
- senior brand licensing manager
- senior category manager
- senior international licensing manager
- senior licensing and brand manager
- senior licensing manager
- senior marketing officer
- senior online sales channel manager
- social media sales manager
- telemarketing manager
- tourism distribution manager
- tourism product developer
- tourism product manager
- tourism strategy manager
- trainee brand licensing manager
- trainee international licensing manager
- trainee licensing and brand manager
- trainee licensing manager
- trainee online sales channel manager
- truck aftersales co-ordinator
- truck aftersales manager
- truck aftersales specialist
- valuer
- van aftersales co-ordinator
- van aftersales manager
- van aftersales specialist
- vendor management manager
Training
Check any training provider through official public services before paying.
Gauges
Risk 3/5 · Moderate
AI exposureVery highBLS AI exposure category "very high" (2026), higher than the ILO 2025 index (medium)
Employment outlookStrong growthBLS, 2025-2035 projections (Marketing managers)
Hiring difficultyNot availableNo US indicator measures hiring difficulty job by job
PayVery highBLS, 2025 median annual wage: $166,790
EntryLongBLS, typical education needed for entry
No US indicator measures hiring difficulty job by job: this gauge stays empty. How countries are compared
Sources
- AI exposure categories and employment projections, 2025-2035 (XLSX file)Bureau of Labor Statistics, United States · August 2026 · official statistics
- Generative AI and Jobs: a refined global index of occupational exposureInternational Labour Organization and NASK · May 2025 · large survey
- Jobs in 2030: projections by occupational family (summary table)Dares and France Stratégie · March 2022 · official statistics
- Labour needs survey (BMO) 2026France Travail · 2026 · large survey
- EURES report on labour shortages and surpluses 2025, annexEuropean Labour Authority · June 2026 · official statistics
Checked on 27 October 2026.